BackBurner Marketing? It's not that funny, is
it? The name came directly from the most common statement made by
almost every client we've ever had: "I know marketing is important,
but I've put it on the back burner." So, we figured that if
everyone wants to put their marketing on the back burner, then we
should BE the back burner!
Marketing is the most important activity any
company or organization will do, yet it is commonly the first area
cut during hard times. Conventional wisdom--or at least the wisdom
that we read in business articles--tells us that smart business
people should market like mad during a bad economy. But, somehow,
that wisdom is put on the back burner, too.
But that's okay. We are here, heating up
that back burner for you. We are that pot in the back, simmering
with good ideas.