Experience Matters
BackBurner Marketing was built for established businesses that want clarity and consistency from their marketing, not noise or guesswork. We work with owners who have real operations, real customers, and real decisions to make, and who value steady growth over short-term tactics.
Our role is not to overwhelm you with options. It is to help you make fewer, better decisions that support long-term success.
A Calm, Deliberate Approach to Growth
Marketing should not feel chaotic or reactionary. It should support your business quietly and consistently in the background.
We start by understanding your business, your market, and your constraints. From there, we focus on what matters most and build systems that hold up over time, especially for businesses that depend on local demand.
No hype. No pressure. No unnecessary complexity.
Built on Real-World Experience
BackBurner Marketing brings decades of combined experience working with local, regional, and service-based businesses. We have supported organizations across tourism, professional services, healthcare, wellness, and home services, helping them simplify marketing decisions and improve predictability.
We understand the realities of:
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Seasonal demand
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Competitive local markets
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Reputation-driven buying decisions
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Limited time and attention from business owners
This perspective shapes everything we do.
Focused Partnerships, Not Volume
We intentionally work with a limited number of clients so we can stay involved, responsive, and accountable. That means:
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No junior handoffs
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No disappearing after onboarding
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No one-size-fits-all strategies
You work directly with experienced professionals who understand your business and remain engaged as it grows.
Practical, Honest, and Long-Term
We do not believe in marketing theater or chasing trends. We believe in:
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Clear strategy
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Measured execution
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Honest conversations
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Continuous improvement
If something is not working, we address it. If an idea does not make sense for your business, we will say so.
Who We Work Best With
BackBurner Marketing is a strong fit for businesses that:
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Are established and serving a defined local or regional market
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Rely on consistent inbound leads
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Want a partner, not a vendor
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Value clarity, accountability, and long-term thinking
We are not a fit for startups, one-off projects, or businesses looking for quick wins.
Meet Our Team
Experienced leadership. Clear strategy. Marketing that works.
Richard Williamson
Partner | Head of Creative Marketing & Strategy
Richard Williamson is a senior marketing strategist and creative leader with more than 35 years of experience helping organizations clarify their message and turn marketing into a revenue driver. He has worked client-side and agency-side, from startups to national brands, and has served in C-suite and executive marketing roles.
Richard specializes in integrated marketing, combining brand strategy, copywriting, and design into cohesive systems that attract, convert, and retain customers. With a rare background in both creative and strategic disciplines, he brings speed, clarity, and consistency to every engagement.
Michelle Williamson
Partner | Head of Digital Marketing
Michelle Williamson leads digital marketing and operations at BackBurner Marketing, with over 25 years of experience helping businesses build reliable, results-driven marketing systems. Her background in business management shapes a practical, structured approach to growth.
Michelle specializes in digital execution, including website optimization, SEO, email marketing, paid search, CRM automation, and analytics. She focuses on making marketing work in real-world conditions, ensuring systems are efficient, measurable, and easy to maintain.
BackBurner Marketing is a member of the following organizations:
Start With a Conversation
If you are looking for a steady, thoughtful approach to growth and want to understand whether this makes sense for your business, the next step is a conversation.
Get a Free Growth Assessment
No obligation. No pressure.
Fill out the form.
We will get back to you shortly.