Richard Williamson

Partner| Head of Creative Marketing & Marketing Strategy

Certifications:

• Hubspot Inbound Marketing
• HubSpot Digital Marketing
• Constant Contact Certified eMail Consultant
• Google Analytics Certified
• Google Adwords Certified

Richard Williamson brings more than 35 years of experience in marketing, business development, creative strategy, and brand communications. His career spans executive marketing leadership, high-tech industries, military and law enforcement products, and business consulting, giving him a broad understanding of how to position organizations, communicate complex products, and reach specialized audiences.

From 2013 to 2015, Richard served as Director of Marketing and Sales at Lithos Robotics, where he led marketing and sales initiatives for advanced robotics technology developed for law enforcement applications. His experience also includes executive roles as Chief Marketing Strategy Officer and Vice President of Marketing, providing strategic direction across branding, product positioning, business development, and integrated marketing initiatives.

Richard's perspective is further informed by his background in law enforcement. A former decorated deputy sheriff and bomb squad member, he brings firsthand knowledge of the professional demands, operational environments, and audiences associated with public safety and law enforcement.

Combining strategic thinking with a strong creative background in graphic design, copywriting, and brand development, Richard approaches marketing from both the business and communications perspectives. His work focuses on building clear positioning, developing effective marketing strategies, and translating organizational goals into cohesive, results-oriented initiatives.

See where Richard Williamson has appeared in the media.

"I used Richard to help me perform some grass roots marketing for a regional sports event. I found him to be easy to work with, creative and full of innovative ideas. Highly Recommended!" - Jeffrey Raugh, Spin N Grin Mobile Bike Service

Michelle Williamson is a digital marketing strategist and creative professional with extensive experience developing and managing integrated marketing programs. Her work brings together digital strategy, website development, graphic design, social media, advertising, content development, and marketing automation to help organizations build a consistent and effective presence across digital channels.

As a leader at BackBurner Marketing, Michelle oversees the planning and execution of digital marketing initiatives, working across website design and management, search engine optimization, paid advertising, social media management, email marketing, analytics, and marketing technology. She combines creative capabilities with a practical understanding of the technical systems and processes required to manage and optimize a modern digital presence.

Her experience includes developing marketing strategies and creative assets for businesses across a range of industries, translating organizational objectives into cohesive campaigns, communications, and digital experiences. She also brings hands-on expertise in WordPress website development, graphic design, conversion tracking, and performance analysis.

Michelle's approach emphasizes thoughtful strategy, consistent execution, attention to detail, and measurable performance. She works to ensure that every element of an organization's digital presence supports its broader communications and business objectives.

See where Michelle Williamson has appeared in the media.

"Michelle is one of the most delightful people to work with. She is dedicated and willing to put in that extra help whenever you need it. Her knowledge, expertise in social media and marketing along with her recommendations will keep you in the spotlight!" - Stacy Watts, Universal Contracting & Solar

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