With more than 35 years experience in high-level marketing, copywriting, web and graphic design, Richard brings a lot to the table for BBM’s clients. He specializes in “integrated marketing” (a matrix of branding/identity development), but has an extensive background in direct marketing, loyalty programs, B2B and B2C service marketing, university and high-tech/military and police product marketing.
Message and media are inextricably tied together in Richard’s work process. He is a marketer with a creative background.
“I’m an oddity in creative circles,” Richard admits. “I’ve worked as both a copywriter and a designer. Most people don’t have both skills, so I am lucky. And it translates into faster turn-around and more control over content and quality for clients.” He has won awards for marketing, copywriting, script writing, design, and is a freelance non-fiction writer.
Most recently, he was Chief Marketing Strategy Officer at Citizens Education, a leader in online education, VP of Marketing at HealthLynked, a healthcare SaaS/Tech company, and Director of Marketing and Sales at Lithos Robotics in NY. Previously, he was Director of Marketing at DataPartners in Fort Myers, FL, following a successful 8-year run as President and Creative Director of Tuesday Nite Marketing and Media, a full-service creative marketing firm. As Director of Media Development at Florida Gulf Coast University, Richard led his staff to a series of national awards for print and web publications.
Early career highlights include Creative Director for ImageLink Software, developer of graphics support materials for the telecommunications industry, and Manager of Marketing and Operational Program Development at Vanguard Cellular Systems, Inc., then the nation’s third largest cellular phone carrier.
His column, Cycling, ran for three years in the Fort Myers News-Press. He holds degrees in English and Fine Art from the University of North Carolina at Greensboro. He was featured in the TLC television show, Spymaster, in 2004. Somewhere in there, he was a decorated deputy sheriff and member of a bomb squad.