If you have a company, you need a custom logo. This should be obvious to most businesspeople. When you think of a company, you most likely think of its logo. It’s been like this for a couple hundred years. That’s not accidental. It’s not only how business works. It is...
14 things my mom taught me about business After three decades in marketing, it’s time I fessed up that everything I know about business I learned from my mom. A wise mentor in person is worth a million hardback gurus. Is it business blasphemy to admit that I do...
There comes a time when you have to hire or outsource your marketing efforts “We need marketing help!” This realization happens to most young companies at some point or another. The need usually comes on all at once and is plainly obvious. Sometimes, painfully...
How should you price products or services? As a business coach, I work with lots of companies and individuals at various stages of business and product development. Routinely, one of the bigger problems I run into—and not just with new business owners-is establishing...
