The colors in your logo say a lot about your brand. Color is an essential part of the human experience. We patriotically identify with the colors on our nation’s flag. Many of us passionately wear colors that match our favorite sports team. The color of our car or...
How to speak the secret language of logos Logos speak a secret language that says a lot about your business without using any words! When your eye catches sight of something in the environment (such as logos), it jumpstarts an ancient, subconscious process in your...
A crash course in logos so you can sound like an expert when you commission your company logo. A crash course in logos so you can sound like an expert when you commission your company logo. You’ve decided you need a custom logo for your company or organization. If you...
If you have a company, you need a custom logo. This should be obvious to most businesspeople. When you think of a company, you most likely think of its logo. It’s been like this for a couple hundred years. That’s not accidental. It’s not only how business works. It is...
There comes a time when you have to hire or outsource your marketing efforts “We need marketing help!” This realization happens to most young companies at some point or another. The need usually comes on all at once and is plainly obvious. Sometimes, painfully...
How should you price products or services? As a business coach, I work with lots of companies and individuals at various stages of business and product development. Routinely, one of the bigger problems I run into—and not just with new business owners-is establishing...
